Clever Beauty supplies premium skincare products such as SUZANOBAGIMD™, Jane Iredale® & OBSERV® skin analysis devices as well as clinic and salon consumables, product training and marketing support for beauty industry professionals across the UK and Ireland.

Our Best Loved Brands


The SUZANOBAGIMD™ skincare line is hypoallergenic, dermatologist tested, non-sensitising and free of parabens, synthetic fragrances and dyes. Using scientifically studied ingredients for healthier-looking, more radiant skin.


janeiredale products are clean, natural, vegan friendly and cruelty free make-up to nourish and protect your skin. Natural mineral makeup to healthy skincare formulas, janeiredale products are as good for the skin as they are beautiful to wear.


Professionalise your consult with the OBSERV® Skin Tour. The innovative skin analysis device using patented illumination technology gives you insight into your clients’ skin to provide result-oriented solutions tailored to the individual.