Cookie Policy
Pharma-e Limited (trading as Clever Beauty)
www.cleverbeauty.com
Last updated: June 2026
Contents
- What Are Cookies?
- Data Controller
- How We Obtain Your Consent
- How to Change or Withdraw Your Consent
- Cookie Categories We Use
- Full Cookie Declaration
- Third-Party Providers
- How Long Do Cookies Last?
- Disabling Cookies via Your Browser
- Changes to This Cookie Policy
- Contact and Complaints
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet or phone) by a website when you visit it. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to the website operator.
This Cookie Policy explains what cookies and similar technologies (such as local storage, session storage, and pixel trackers) are used on www.cleverbeauty.com, why we use them, and how you can control them. It should be read alongside our Privacy Policy.
2. Data Controller
This Website is operated by Pharma-e Limited, trading as “Clever Beauty”, a company registered in Guernsey (company number 36207) with its registered office at Albert House, South Esplanade, St Peter Port, Guernsey, GY1 1AJ.
Pharma-e Limited is registered as a data controller with the Office of the Data Protection Authority (ODPA) in Guernsey under registration number DPA3739.
If you have any questions about this Cookie Policy or our use of cookies, please contact the Data Protection Officer at dpo@healthxchange.com or on 0808 189 0795.
3. How We Obtain Your Consent
When you first visit our Website, a consent banner provided by Cookiebot by Usercentrics will appear. This gives you a clear choice:
- Allow — consent to all cookie categories
- Deny — decline all non-essential cookies. Only strictly necessary cookies will be set
- Details tab — choose which categories you consent to individually, including Statistics and Marketing
Non-essential cookies will not be placed on your device until you have given your consent. If you click Deny, only cookies that are strictly necessary for the Website to function will be used. You are not required to accept non-essential cookies in order to use this Website.
All non-essential cookie categories default to off and require your active opt-in before they are enabled. Our Website uses Google Consent Mode v2, which means that analytics and advertising signals, including analytics_storage, ad_storage, ad_user_data and ad_personalization, are only passed to Google and other third-party platforms after you have given your consent.
4. How to Change or Withdraw Your Consent
You can change or withdraw your cookie consent at any time. Consent must be as easy to withdraw as it was to give.
To change your preferences:
- Click the Cookiebot privacy trigger icon, the small floating icon at the bottom of the screen; or
- Click the “Manage Cookies” link in the website footer.
Either option will reopen the consent dialog, allowing you to change your selections or withdraw consent entirely. When you withdraw consent for a cookie category, those cookies will be deleted from your device.
You can also control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, the consent tool described above is the easiest and most reliable way to manage your preferences on this Website.
5. Cookie Categories We Use
5.1 Strictly Necessary Cookies
These cookies are essential for the Website to function. They enable core features including page navigation, shopping basket functionality, checkout, and payment processing. The Website cannot operate properly without them, and they cannot be declined.
Examples include WooCommerce basket and session cookies, such as the cart hash and cart fragments, the WooCommerce Store API security token (nonce), the Cookiebot consent cookie, which records your consent choice, and Google reCAPTCHA, used to protect our forms from spam and automated abuse.
5.2 Preference / Functional Cookies
These items remember choices and context to provide a more consistent experience — for example, the address of the last external website you visited before arriving here, where referral information is stored in your browser’s local storage. The Website will still work without them.
5.3 Statistics Cookies
These cookies collect information about how visitors use the Website, including which pages are visited, how long sessions last, and where errors occur, so that we can report on and improve the Website’s performance. The data collected is aggregated or anonymised where possible.
Our statistics cookies are set by Google Analytics 4. Two GA4 properties are configured, measurement IDs G-Y36VRZBZF5 and G-XDKGKD8W30, loaded through Google Tag Manager container GTM-5Z53XDNK. These set the _ga and _ga_* cookies. They are only set after you have consented to the Statistics category.
5.4 Marketing Cookies
These cookies are used to track visitors across websites, measure advertising performance, and build a profile of your interests so that relevant advertisements can be shown to you. They are set by third-party advertising and retargeting networks and are only set after you have consented to the Marketing category.
Our marketing cookies and trackers include those operated by:
- Meta / Facebook — Facebook Pixel ID
732352375593189: ad targeting and conversion tracking. This sets the_fbpcookie. - Google Ads — conversion tracking and remarketing via the Google Conversion Linker. This sets the
_gcl_aucookie and the_gcl_lslocal storage item. - LinkedIn — LinkedIn Insight Tag from
snap.licdn.com: conversion tracking and the creation of retargeting audiences.
You can decline all marketing cookies by clicking “Deny” on the consent banner or by deselecting the Marketing category in the cookie settings.
5.5 Unclassified Cookies
The Cookiebot declaration may list a small number of items as unclassified while they are being reviewed and categorised, for example, certain WooCommerce Store API session tokens. We aim to keep this number to a minimum and to resolve pending items promptly. Until an item is properly categorised it is treated as non-essential and will not be placed on your device without consent.
6. Full Cookie Declaration
A detailed, auto-updated list of every cookie and storage item in use on this Website — including its name, provider, purpose, and expiry — is maintained by Cookiebot and is embedded below. This declaration is updated automatically each time Cookiebot scans the Website, so it reflects the cookies currently in use. The most recent scan date is shown at the top of the declaration.
7. Third-Party Providers
The following third-party providers set cookies or similar technologies on this Website. Each operates under its own privacy policy:
- Cookiebot by Usercentrics
- WooCommerce / WordPress
- Google Analytics 4
- Google Tag Manager
- Google Ads
- Google reCAPTCHA
- Meta / Facebook
8. How Long Do Cookies Last?
Cookies have different lifespans:
- Session cookies are deleted automatically when you close your browser.
- Persistent cookies remain on your device for a set period, from one day to two years depending on the cookie, or until you delete them.
- Local storage and session storage items persist until cleared by the Website or by you through your browser settings.
The specific expiry for each item is shown in the Cookiebot cookie declaration embedded in Section 6.
9. Disabling Cookies via Your Browser
Most browsers allow you to refuse to accept cookies and to delete cookies already stored. The methods vary by browser; you can find up-to-date guidance via your browser’s Help function or at www.allaboutcookies.org.
Please note that blocking strictly necessary cookies will affect the functionality of this Website, including basket and checkout features. You can manage non-essential cookie preferences specifically for this Website using the Cookiebot privacy trigger icon at the bottom of the screen.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal, regulatory, or operational reasons. The “Last updated” date at the top of this page shows when the policy was most recently revised.
11. Contact and Complaints
If you have any questions about this Cookie Policy, please contact:
Data Protection Officer
Pharma-e Limited (trading as Clever Beauty)
Albert House, South Esplanade
St Peter Port
Guernsey
GY1 1AJ
Email: dpo@healthxchange.com
Telephone: 0808 189 0795
If you are unhappy with how we handle cookies or your personal data, you have the right to complain to the relevant supervisory authority:
- Guernsey: Office of the Data Protection Authority (ODPA) — odpa.gg
- UK: Information Commissioner’s Office (ICO) — ico.org.uk
- Ireland: Data Protection Commission (DPC) — dataprotection.ie
Clever Beauty Cookie Policy — Classification: Internal 1