What We Offer

Clever Beauty supplies premium skincare products such as SUZANOBAGIMD™, jane iredale - THE SKINCARE MAKEUP®, Dr LEVY Switzerland® & OBSERV® skin analysis devices as well as salon consumables, product training and marketing support for beauty industry professionals across the UK.

Who We Are

Our dedicated team of Business Development Managers and Trainers are able to support you whether you are just starting out or looking to grow your business. They have many years’ experience in Business Development, the Professional Beauty market and will help you set a path to achieve your objectives and future goals.

Nina Williams

Clever Beauty Business Development Manager

Midlands, North, Scotland & Wales

Mob: 07355034370 Instagram: @nina.cleverbeauty Email: nw@cleverbeauty.com

Having worked in high end skincare and beauty for 15 years, I have a passion for delivering the best support and service to business owners, allowing them to achieve their business goals through our collaboration.  Client satisfaction and confidence of a team to deliver the best service and results is what makes me tick.  I thrive on my own personal development to be able to work with businesses and love the results driven aspects of advanced skin therapies and homecare. I love working with Clever Beauty and having access to the incredible brands and devices and can’t wait to support you going forward!

Elaine Dowling

Clever Beauty Business Development Manager


Mob: +353 86 085 5581 Instagram: @elainecleverbeauty Email: elaine.dowling@cleverbeauty.com

With 20 years' experience, my passion is to support my accounts achieve their business goals. My priority is the relationship between the accounts, their teams and me. I build with my accounts and supporting them to enhance their business through education and strategy.  I love working with Clever beauty and can't wait to work with you soon!

Shahnaz Walford

Clever Beauty Business Development Manager

London & South East

Mob: 07591951434 Instagram: @shahnaz.cleverbeauty Email: shahnaz.walford@cleverbeauty.com

I have over 20 years of experience within the beauty and cosmetics industry- from business owner to makeup artist and now business development manager. I understand the challenges faced by businesses, I am here to help grow all aspects of your business with regular meetings, support calls and planning for success. Together we can drive you and your business to success. I look forward to working with you and the amazing brands here at Clever Beauty.

Carla Gordon

Clever Beauty Business Development Manager

South & South West

Mob: 07788139823 Instagram: @carla.cleverbeauty Email: carla.gordon@cleverbeauty.com

With over 20 years' experience in the industry working with professional brands from store to salon, my passion is supporting professional business's and advanced therapies through client retention and growth. I love all the brands and devices that Clever beauty have to offer and can't wait to support you and your business. I enjoy face to face meetings, on the spot coaching and merchandising. I also thrive on planning and setting goals with you and thinking outside the box. I look forward to visiting you soon!

Evie Waller

Sales Trainer

Mob: 07355034370 Instagram: @educatewithevie Email: ew@healthxchange.com

I have worked in the beauty industry for 6 years. I love sharing my knowledge and tips and tricks with clients in order to help them be confident in their skills and run successful businesses.
What I love so much about being in this industry is helping people to feel confident and beautiful. The brands at Clever Beauty are some of the best skin care brands on the market that will make a huge difference in your business.

Kerry Beckford

Sales Trainer

London & South East

Mob: 07742884471 Instagram: @cleverbeauty.kerry Email: kerry.beckford@cleverbeauty.com

I have been in the beauty industry for 7 years and have worked as an International Trainer teaching in UK, Europe and USA. I have a passion for skin care, make up,  micro-pigmentation semi-permanent make up and beauty treatments. I have an entrepreneurial background in the beauty business industry and my main focus is to grow the running of a successful business. I graduated from the University of Creative Arts with a BA Hons in Graphic Media so I love to bring my creative flair and marketing skills into daily business. My passion is sharing my knowledge, training and helping customers up skill. I enjoy working with Clever Beauty and I am looking forward to fully supporting you by providing in-academy and online training.

Why choose us

Mission Statement

Clever Beauty will be committed to you and your business through efficient and innovative working practices, an ethos of exceptional service and by providing the most desirable products and solutions for the beauty market.

We will aim to anticipate and fulfil the needs of our professional partners through well managed relationships, intuitive thinking and our unique ability to interact, analyse and effectively utilise market intelligence.

Our Basic Principles

  • Trust – we will be dependable for:
  • Our Products – only established quality goods will be supplied
  • Our Pricing – our price for beauty products will be the most competitive in the market and our services best value. 
  • Integrity – we are all accountable for ourselves and to others. People are respected.
  • Progression - improvement in everything we do will never stop.  Processes will be efficient and effective.
  • Service – without clients we are nothing.  Our service will be timely, courteous and professional.

Follow us

Stay up to date with the latest news