What We Offer

Clever Beauty supplies premium skincare products such as SUZANOBAGIMD™, jane iredale - THE SKINCARE MAKEUP®, Jan Marini Skin Research®, Dr LEVY Switzerland® & OBSERV® skin analysis devices as well as salon consumables, product training and marketing support for beauty industry professionals across the UK.

Who We Are

Our dedicated team of Business Development Managers and Trainers are able to support you whether you are just starting out or looking to grow your business. They have many years’ experience in Business Development, the Professional Beauty market and will help you set a path to achieve your objectives and future goals.

Nina Williams

Clever Beauty Business Development Manager

Midlands, North, Scotland & Wales

Mob: 07355034370 Instagram: @nina.cleverbeauty Email: nw@cleverbeauty.com

Having worked in high end skincare and beauty for 15 years, I have a passion for delivering the best support and service to business owners, allowing them to achieve their business goals through our collaboration.  Client satisfaction and confidence of a team to deliver the best service and results is what makes me tick.  I thrive on my own personal development to be able to work with businesses and love the results driven aspects of advanced skin therapies and homecare. I love working with Clever Beauty and having access to the incredible brands and devices and can’t wait to support you going forward!

Shahnaz Walford

Clever Beauty Business Development Manager

London & South East

Mob: 07591951434 Instagram: @shahnaz.cleverbeauty Email: shahnaz.walford@cleverbeauty.com

I have over 20 years of experience within the beauty and cosmetics industry- from business owner to makeup artist and now business development manager. I understand the challenges faced by businesses, I am here to help grow all aspects of your business with regular meetings, support calls and planning for success. Together we can drive you and your business to success. I look forward to working with you and the amazing brands here at Clever Beauty.

Carla Gordon

Clever Beauty Business Development Manager

South & South West

Mob: 07788139823 Instagram: @carla.cleverbeauty Email: carla.gordon@cleverbeauty.com

With over 20 years' experience in the industry working with professional brands from store to salon, my passion is supporting professional business's and advanced therapies through client retention and growth. I love all the brands and devices that Clever beauty have to offer and can't wait to support you and your business. I enjoy face to face meetings, on the spot coaching and merchandising. I also thrive on planning and setting goals with you and thinking outside the box. I look forward to visiting you soon!

Eimear MccCarthy

Clever Beauty Business Development Manager

Ireland and Northern Ireland

Mob: 086 0855581 Instagram: @eimear.cleverbeauty Email: eimear.mccarthy@healthxchange.com

The exciting thing about working with Clever beauty is the potential for growth within your business and the diverse range of results driven brands available. I am really looking forward to supporting accounts in Ireland to achieve maximum growth while giving your clients amazing results. With over 16 years’ experience in the Beauty Industry from being an advanced skincare specialist to Business Development Manager, my passion is supporting you to achieve this through business support and education. I cant wait to work with you all!

Arrianne Louch

Clever Beauty Business Growth Partner


Mob: 07564 584054 Instagram: @arri.cleverbeauty Email: arrianne.louch@healthxchange.com

Working in many aspects of the Beauty Industry since 2015,  I have seen a lot of changes, new trends, and technology grow. There’s nothing more I love than sharing my knowledge and experience with my clients, building a relationship, and helping them succeed! I am honoured to be a part of Clever Beauty and the fabulous variety of brands we work with. I can’t wait to share my passion and enthusiasm with current and future clients!

Why choose us

Mission Statement

Clever Beauty will be committed to you and your business through efficient and innovative working practices, an ethos of exceptional service and by providing the most desirable products and solutions for the beauty market.

We will aim to anticipate and fulfil the needs of our professional partners through well managed relationships, intuitive thinking and our unique ability to interact, analyse and effectively utilise market intelligence.

Our Basic Principles

  • Trust – we will be dependable for:
  • Our Products – only established quality goods will be supplied
  • Our Pricing – our price for beauty products will be the most competitive in the market and our services best value. 
  • Integrity – we are all accountable for ourselves and to others. People are respected.
  • Progression - improvement in everything we do will never stop.  Processes will be efficient and effective.
  • Service – without clients we are nothing.  Our service will be timely, courteous and professional.


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